Introduction to User Acquisition Marketing

Saturday, February 23rd from 10:00 am - 12:00 noon
Corinne Crockett, Senior Acquisition Specialist, BeachMint
 

User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches.
 

Student takeaways:

• Describing the potential impact of a user acquisition campaign on the growth of a user base.
• Name each step in the conversion funnel. Describe what’s required to prompt customers to progress through the conversion funnel.
• Identify the target audience based on a given business and its goals.
• Describe the impact of ad relevance on customers’ progress through the conversion funnel.
• Describe types of targeting available through a given channel. Compare and contrast the capabilities and reach of specific ad channels. 
   

Prerequisites: None

Preparation: Bring a computer, paper, and pencil

140 character description: Get an overview of key terminology, concepts, and approaches to more efficiently grow your userbase.

Tweet: The first rule of User Acquisition Marketing? Talk about User Acquisition Marketing. Come join us for Rule 1.
 

About the Instructors

Corinne Crockett is the Senior Acquisitions Specialist at BeachMint, a celebrity-curated social commerce company based in Santa Monica. Innovating at the intersection of marketing and technology, Corinne uses a variety of acquisition techniques including optimization, targeting, and gamification to acquire new members. She considers the internet the next frontier-- and is ready to explore it!

___

Can't make it? Sign up at http://generalassemb.ly/la to stay in the loop on future events and classes.

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.